EdenWeb client at the Golden Spider Awards

Best of luck tonight to EdenWeb client Aer Arann who have been shortlisted in the Best Travel & Tourism Website category. We redesigned the homepage a few months ago (Case Study coming soon) and made some significant improvements to the design, layout and usability of the homepage and site in general so it’s really rewarding to see that work recognised and up for an Award.

Among our favourite enhancements on the new design are:

• A RouteMap Quick View so you can quickly see where Aer Arann fly to without leaving the homepage
  (this may not be live on the current site as we explore some new banner sizes)
• A ‘Why Fly Aer Arann’ panel to highlight Aer Arann’s unique selling points and their customer service
• An overall reduction of ‘noise’ and a layout based on a cleaner grid system
• A larger ‘featured routes’ banner to highlight current sales, new destinations and special offers

In total we created about 6 design concepts, whittled them down to a final three before we settled on our favourite which was further designed and developed in May 2008.

We also redesigned the Aer Arann booking engine and improved the user interface with a new, simple 3-step booking process (reduced from 6 steps). More on both of these later but in the meantime, best of luck to Aer Arann and all the shortlisted companies in a very competitive category.

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